Connectingbrands withpeople

A white pencil alongside a metallic AI-inspired pen on a black background

People first

We're a small brand and creative strategy consultancy that focuses on understanding people, so we can help brands better connect with them.

We deliver Brand, Creative, and Connections strategies.

Human + AI. Better together

We operate at the intersection of strategy and data. We don't get hung up on the human vs AI debate, but focus on the benefits of both working together to provide better outcomes.

A row of black pencils with a single yellow pencil standing in the centre

Data

provides truth and understanding.

Craft

enables our creative thinking.

delivers relevance at scale and pace.

Creating for personalities

There is a strong correlation between someone's personality and their behaviour. That's because what we think and feel shapes our personality — and our behaviour.

If we create around a person's personality traits, we can unlock the 'why' behind their decisions. By making creative and messaging this relevant, content will resonate on a more personal level.

Contextual understanding

We segment and profile consumers to provide context. This approach helps us understand why people do what they do so we can influence their thinking — and inform creative and messaging.

Our Strategic process

We identify the insights that matter most.

We use them to inform a creative strategy.

Our strategy serves as a springboard for creative ideas.

Pyramid showing outputs: Idea, RTBs, and Supports.

Creating for the connected journey

Want to chat?

If you'd like to chat, fill out the form below or drop us a line at hello@cape82.com